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Predicts behaviour.
Genuinely validated science, 20+ years in the making. Not a label but a predictor of what someone will actually do.
reiss motivation
The Reiss Motivation Profile® in Sport
We help unlock performance and wellbeing using motivational data.
Reiss Motivation is the most predictive tool in market — and MotivationLab turns it into insights you can act on instantly.
Reiss Motivation Profile
The Reiss Motivation Profile doesn’t just describe someone; it predicts what they’ll do.
- Built on Professor Steven Reiss’s research into the 16 basic desires that drive human behaviour.
- Delivers deep insight into what drives a person, and how it applies to how they work, perform and communicate.
- The most validated measure of intrinsic motivation used in sport.
Motivation Lab
MotivationLab was built to keep the conversation going beyond the profile.
- Quick access to your profile and team profiles
- Analysis of team dynamics for faster comparisons & decision making
- Personalised learning hub based on your individual profile
- 24/7 access to your personal coach
What makes us different
Three things no other tool in market gives you.
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Results in minutes.
No waiting on debriefs. MotivationLab turns the profile into insight you can use the same day, always accessible.
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Lives in real situations.
Selection calls, debriefs, lineup decisions, culture work. Interactive analysis, not a report on a shelf.
What makes us different
A single platform that works across all roles.
For athletes
Know what makes you tick.
Map what energises you, what depletes you, and most importantly why.
- Sharper self-talk.
- Clearer conversations.
- Goals you’ll stick to.
For teams
See beyond the roster.
Create a shared team vocabulary for trust and culture, built on evidence.
- Blindspots identified.
- Impact prediction.
- Faster change.
For coaches
Know your style to drive results.
Unlock insights to define coaching philosophy and style, that drives change.
- Deeper self awareness.
- Clearer conversations.
- Accelerated performance.
For officials
Delve deeper into your decisions.
Map what depletes and drives officials and learn how to spot it in a game.
- Better calls.
- Positive experiences.
- Real-time responsiveness.
Codes in Australia and beyond are already benefitting from understanding what drives their athletes, coaches and officials.
Referees who understood what energised and depleted them made clearer calls under pressure and stuck with the game. 90% said the profile sharpened their own self-awareness on the line.
“The most accurate assessment, as I understood myself, that I have ever had. If they’ve got any desire to do really well in what they do, it’s a no-brainer.”
Understanding what motivated the 2024 Pacific Championships teams delivered the Kangaroos’ and Jillaroos’ back-to-back wins over New Zealand, and secured both sides’ first victory on New Zealand soil since 2012.
“With confidence, both our National Men’s and Women’s Rugby League Teams saw great value in engaging Reiss Motivation Profile in the lead up to the Pacific Championships 2024.”
What it all comes down to
Healthier athletes are available athletes. Available athletes win more games. Winning more games changes the rest: ladder position, sponsor value, member growth, talent pull.
Programs
Two ways to run it.
Same profile, same platform. What changes is how much guidance comes with it.
Self-directed
Digital Motivational Insights Program
A digital, self-directed insights program, delivered from anywhere.
- An interactive debrief that guides coaches, staff and athletes through their motivational profile, at their own pace.
- Quick, scalable insight to hit the ground running.
- Access to tailored educational content and a personal coach for continued learning.
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Complete RMP assessment
20–30 min
Online questionnaire
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Self-directed insights debrief
45–60 min
MotivationLab
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Ongoing learning
Unlimited
MotivationLab
Guided
1:1 Motivational Insights Program
Delivered over multiple weeks with access to a Motivational Insights Specialist, guiding coaches, staff and athletes to:
- Understand and bring their unique motivational make-up to life.
- Learn The Science of Motivation Framework, to apply the insights in real life and accelerate the performance of others.
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Program kick-off comms
0–30 min
Email communication or meeting
Kick off the program, understand what’s involved and explain program roll-out.
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Complete RMP assessment
20–30 min
Online questionnaire
Complete the Reiss Motivation Profile® questionnaire to generate motivational insight reports.
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Motivational insights debrief
60 min
Online video call or in-person workshop
Debrief the motivational insight report with a coach to build deeper awareness of intrinsic motives.
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MotivationLab access
Ongoing
Online dashboard
View your profile, engage with the personal coach and access tailored learning content and analysis.
Why now?
The teams that figure this out first build a compounding advantage.
Every season that passes without a coherent, comparable read on the motivational architecture of your environment is a season of decisions made on partial information.
Know the person, not the type.